Gwyneth Paltrow as the face of Boss female fragrance

Hugo Boss has announced that the London-based American actress is star in the TV, print and online campaigns for its latest women’s fragrance Boss Nuit, inspired by the elegance and sensuality of the little black dress.

“We are pleased to welcome Gwyneth Paltrow to the Hugo Boss family as the face of our new Boss Black female signature scent,” said Gerd Von Podewils, global marketing director for Hugo Boss Fragrances. “She is the perfect complement to Boss Fragrances.”

“I was honored and very happy to be chosen as the face of Boss Nuit Pour Femme,” said Paltrow.
“To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time — characteristics that I strive toward in my own life.”

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